Waylon Halsey
Thursday, 31 October 2019
Are You Prepared for Your Next Trip?
Thursday, 3 January 2019
Creating Great Christmas Cards
5 Secret Santa Ideas for Your Holiday Office Party
Monday, 2 July 2018
2020 Was A Crazy Year
Unless you have been living under a rock over the past 12 months or so, then you will understand what I mean by the title of this article; now I am not a very old person, in fact I am in what most people consider the prime of my life. However, I have never experienced as crazy of a year as I have in 2020. Most people were completely caught off guard when this whole COVID pandemic thing started, myself included. I was still in college at the time, and I can remember back to when I first started hearing about the virus back in early 2020. I first heard about it being an issue in China and that they were watching it slowly spread to other parts of the world. I definitely thought it was going to be another H1N1 or Ebola virus type issue, where people were way too hysteric about something that did not have a huge impact on most of the world. However, I watched as COVID slowly made its way to the United States (I think the first case was in Seattle?), and before I knew it, things were shutting down one after the other. I realized it was serious when the NCAA canceled March Madness for the year, and various Universities were shutting down left and right.
I was sent home in mid March from my University, where we were forced to finish the semester online. It was such a crazy end to the year, and honestly not what I wanted for 2020 at all. But all things considered, I had a pretty good summer in 2020. I worked for the company called Shipt, where I made really good money going grocery shopping for rich people that were too scared of the virus to be seen in a Meijer - I don’t really blame them, I just didn’t really have a choice to not work and try to make money. I also got to hangout with a lot of my old highschool friends again (socially distanced of course) which was nice because a lot of us probably would have been spread out around the midwest if it had not been for COVID. So all in all, my summer wasn’t really negatively impacted by the pandemic, but it definitely made my summer look a lot different than what I was planning.
I spent a lot of time inside my house as well, playing video games and playing guitar. Those were basically my two main hobbies over the course of the COVID summer - those and reading. I spent a lot of time ordering products online as well. Since most stores were closed down for an extended period of time, it was hard to find some stuff in stores. Especially because people were panic-buying a lot of products, some things just could only be found online. Honestly, I really get annoyed with people that begin mass purchasing certain products, because this just creates problems for everyone else. We see it happen with gas all the time, especially a couple weeks ago.
Anyways, since I spent so much time ordering stuff online, I began to amass a large amount of packing supplies in my garage. So I had to take several trips to the recycling center to get rid of cardboard boxes, packages, and packing supplies that had accumulated on my property.
Sunday, 24 June 2018
The Impact Paper and Plant Based Packaging Have on the World
We’ve talked plenty of times about the problems that bad packaging has, especially with the overly abundant usage of land, and the environmental effects that this has on the habitats. However, there are a lot of factors that do play a larger role, so it’s important to look at the overall state of things, to get a picture for where environmental sustainability plays a role in things.
A lot of plant-based packaging might seem like a good alternative, especially when you’re comparing the plastic and other pollutant packaging. But keep in mind that there are some factors that you need to bear in mind when you’re looking to meet the demands people have on your packaging.
The crops do need land to grow, and the land is definitely finite. A lot of times, people don’t realize how much crops need to grow to create hemp, corn, and bamboo, in order to meet those demands that the market has.
There’s also demands that can be taken away from different industries that these same crops come from. If you rely on just plant-based options, it may create more problems than good.
A lot of agricultural practices like too many pesticides, fertilization and monoculture are a problem for the soil health. With the demand growing, there then needs to be more land given to each of these demands.
The problem with industrial farms
There’s a lot of new farmland that’s created through these natural habitats, and other forests that were once left untouched. The destruction of a habitat is the biggest threat to all animals, and the growth of the farmland isn’t helping all of this. The plants and animals do need some space to live, breed and then grow. When the space becomes insufficient and endangered, it results in a drastic plummet of the population, which can be irreversible in some cases.
Even just the loss of some of the untouched soil creates a huge environmental impact.
One example of this is corn. Corn is now used for bioplastics, rather than mere food, and increases this demand. With corn being grown exclusively in America, it’s something that we need a lot of land for.
The prairies and grass plains help with this, but the problem is that the untouched soil gets rid of the carbon emission, and depending on your location, it stores different carbon amounts, removing a quarter of the fossil fuels that are there.
With almost half of your land supporting that the soil loses a ton of carbon, and monoculture planting doesn’t really replace it.
The same goes with bamboo and sugarcane. What you need to do is make sure to monitor and ethically perform these.
There’s a lot of monitoring that goes into this, something that not enough people know about.
So what’s the solution? How do you fix this ongoing issue?
Knowing the Source
The best thing to do is to make sure that you’re aware of the environment. Talk with the suppliers, to make sure that the materials are coming from ethical locations.
If it’s sourced from farmlands that border on endangered habitats, that’s a huge red flag. If the supplier won’t tell you where it’s coming from, definitely get a new supplier. Definitely keep an eye out on things, and how it works across the board.
Don't be afraid to frequent the water and energy audits to make sure that you’re using the energy well.
Recycle as much as you can, because it eliminates a lot of this. Finally, renewable energies are easy to source.
Monday, 11 December 2017
Color-changing Packaging: A Way to Monitor In Real Time!
One new type of innovative packaging is color-changing packaging. No, it isn’t just to give a customized experience, but also gives people an idea of how safe their item is to consume, or if there is damage to it from UV exposure. Thermochromic and photochromic materials can change colors. When customers look at it, they get a clear idea of the current state of their packaging. It’s good to help with determining the best course of action for the packaging, and if there is evidence of tampering.
This New technology
These photochromatic packaging options are a form of smart packaging. Smart packaging is used to help craft seniors that will tell customers more information about the package than ever before. whether it’s about freshness, or how long it’s been out in the sun, we are seeing more of this type of smart packaging than ever before.
Color-changing packaging is good for telling customers about the current temperature of something. ideal for perishables, the indication of temperature tells a lot about the product.
The other thing this packaging does is mention UV exposure. UV rays can disintegrate packaging, and if a package has been too subjected to such, the product is affected.
Finally, there’s tampering. If you have a color-changing packaging that shows something’s been tampered with, customers can have a better peace of mind when it comes to the overall state of their packaging.
Who Benefits
These days, a lot of companies benefit from this kind of product.
Pharmaceuticals are one of the most common. With medications having a quick shelf life, you want to make sure that the packaging is properly in place to help with the problems. By making the packaging color-changing, you can tell customers if their product is fresh, or if it’s been tampered with.
The second thing is perishable. Perishable items also need sensors, because if they’re consumed after the fact, it can cause sickness or worse. With color-changing packaging, you get an idea of just how fresh the item is before you have it.
Then there are high-value items that are sensitive to UV rays. Again, great for items such as this, as it will tell you if it’s been exposed to anything harmful, or if someone’s messed with it, giving customers a better peace of mind for their high-ticket items.
Advantages Logically
This is a logistical breakthrough, because when you have this enhanced control, it reduces the overall product spoilage of the times. Giving this packaging this type of initiative is great, because it can help you with better improving the packaging and quality control.
Higher quality control means better customer repute. It also reduces the product spoilage, providing better, fresher items that will really enhance the overall customer ideas and experience.
Future Innovations
There are more innovations of this packaging than ever before. One main focus is the expansion of this type of packaging.
Some are using AR applications for their items. AR is great, because it can give customers an idea of what it will look like, and help to decipher the colors.
The other innovation is IoT enabled smart packaging. Great for those packaging experiences that connect to smartphones, it can give customers a solid idea of just what they’re getting from their packaging, improving the customer experience and enhancing the way packaging is handled overall.
So yes, colors are great. Not necessarily in a custom packaging way, but to give one a smarter, safer packaging experience that can really improve all of the experiences for all of your customers in each field.
Thursday, 2 November 2017
Trendy Holiday Packaging Designs
Want to stand out this holiday season? Why not use trendy packaging designs. The cool, trendy packaging that you do can be a great way to connect with customers. In fact, it builds a better, more immersive experience. Here, we’ll go over the best trendy types of packaging designs for you to enjoy, and ones that will really make your experience shine.
Incorporating Timeless colors
While the classic Christmas green and red are great places to start with designing, you can incorporate other dashes of colors in order to make a world of a difference. On the same side, black and gold types of boxes do make them pop. The black is elegant, but the gold is far more luxurious, and attracts the attention of customers.
Even using bolder and brighter colors other than green and red are trendy. Warmer colors including orange, red and pink also evoke happiness. Lilac is also a fun, uplifting color to check out.
Creative and New Patterns
Consider adding creative patterns to the boxes.
Unequal designs and packaging incorporating seasonal patterns are a great way to show to customers that you do care about the packaging during the season.
Get out those Scandinavian Sweaters!
Another way for you to fully embrace this holiday spirit is through the “Scandinavian Sweater” stye that you can put into holiday packaging.
This is a fun, unique style that features pine trees, snowflakes, reindeer, and even ornaments too. A great way to really show that the holiday spirit is the Holi-yay spirit!
Get Rustic
If reindeer and flashy designs don’t tickle the itches you have, then try to go simplistic with kraft boxes that are nice and rustic.
This rough edgy look with a natural brown that’s earthy allows for simple additives such as printed tape and custom ribbons to create a fun, festival pattern. The feature on this does make the boxes pop without needing colorful packaging.
Get monochromatic and Minimalistic
Another unique aspect is the opposite of the bold, and super flashy patterns. Sometimes, going monochromatic is what makes the design really pop. Simple black and white boxes with the log do make a really strong statement.
Try more elegant sorts of fonts, toned types of colors, and a white, natural type of cardboard to make a subtle, more festive sort of mood that’ll stand out from the other types of holiday packaging that’s out there.
Emboss away
Both embossing along with debossing are super trendy for brands that are more upscale. Creating these 3D effects on the surface parts of the package do make the visuals and logos pop out a whole lot more. embossing is a great way to add physical, along with visual depth to packages in a way customers will flock to!
Foil Stamping
Another fun way is foil stamping. This is a unique way for better visual effects. You can make this stand out with the name, a logo, or even some festive symbols to make it a classy flare added to the box.
The Little Extras
Customized ribbons, gift tags, and ornaments are little bells and whistles to add to these boxes. It makes the packaging look like it’s truly special. Customized packaging labels and tapes have that same, added effect that ribbons along with ornaments do, and these festive messages and designs really shine.
Don’t be afraid to get creative with these. Use more than one, and you’ll see the difference in how these stand out. You will not regret it, especially with the unique characteristics of these many boxes that you can get right now!