Monday, 11 December 2017

Color-changing Packaging: A Way to Monitor In Real Time!

One new type of innovative packaging is color-changing packaging. No, it isn’t just to give a customized experience, but also gives people an idea of how safe their item is to consume, or if there is damage to it from UV exposure.   Thermochromic and photochromic materials can change colors. When customers look at it, they get a clear idea of the current state of their packaging. It’s good to help with determining the best course of action for the packaging, and if there is evidence of tampering.

This New technology 

These photochromatic packaging options are a form of smart packaging. Smart packaging is used to help craft seniors that will tell customers more information about the package than ever before. whether it’s about freshness, or how long it’s been out in the sun, we are seeing more of this type of smart packaging than ever before.



Color-changing packaging is good for telling customers about the current temperature of something. ideal for perishables, the indication of temperature tells a lot about the product.

The other thing this packaging does is mention UV exposure. UV rays can disintegrate packaging, and if a package has been too subjected to such, the product is affected.

Finally, there’s tampering.   If you have a color-changing packaging that shows something’s been tampered with, customers can have a better peace of mind when it comes to the overall state of their packaging.

Who Benefits 

These days, a lot of companies benefit from this kind of product.



Pharmaceuticals are one of the most common. With medications having a quick shelf life, you want to make sure that the packaging is properly in place to help with the problems.   By making the packaging color-changing, you can tell customers if their product is fresh, or if it’s been tampered with.

The second thing is perishable. Perishable items also need sensors, because if they’re consumed after the fact, it can cause sickness or worse.    With color-changing packaging, you get an idea of just how fresh the item is before you have it.

Then there are high-value items that are sensitive to UV rays. Again, great for items such as this, as it will tell you if it’s been exposed to anything harmful, or if someone’s messed with it, giving customers a better peace of mind for their high-ticket items. 

Advantages Logically 

This is a logistical breakthrough, because when you have this enhanced control, it reduces the overall product spoilage of the times.   Giving this packaging this type of initiative is great, because it can help you with better improving the packaging and quality control.

Higher quality control means better customer repute. It also reduces the product spoilage, providing better, fresher items that will really enhance the overall customer ideas and experience.

Future Innovations 

There are more innovations of this packaging than ever before. One main focus is the expansion of this type of packaging. 

Some are using AR applications for their items.  AR is great, because it can give customers an idea of what it will look like, and help to decipher the colors.



The other innovation is IoT enabled smart packaging. Great for those packaging experiences that connect to smartphones, it can give customers a solid idea of just what they’re getting from their packaging, improving the customer experience and enhancing the way packaging is handled overall. 

So yes, colors are great. Not necessarily in a custom packaging way, but to give one a smarter, safer packaging experience that can really improve all of the experiences for all of your customers in each field.


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