Preferred shipping is something that you’ll want to make sure that you have. you’ll see major changes if you do use this. You might wonder the reason for this, and there are in fact, different reasons for being preferred shipping and receiving companies. The biggest reason is that the companies hit the criteria, and because, a lot of times the truckers who help to support the business are happy as well. When truckers bring in products and you pull them away you aren’t really caring about them, and they won't want to work with you. It can be hard to replace them, leaving a very bad taste within your mouth.
What it is
When you have preferred shipping and receiving, you’re basically companies that are thought of in high regard by truckers that come there. Truckers that go here usually tend to be happier with the way businesses treat them. when they are, they identify you as the preferred shipping and receiving place.
Why this matter?
Besides the obvious reasons of happy truckers, there are a few other reasons why. This means that you’re basically someone that truckers want to go to. If you’re not, truckers will try to avoid this. With the trucking industry decreasing by a lot, it’s important to not disregard those that are working for you.
They also can cause a perception of how the business looks on Google, and also other social media outlets too. If they’re not happy, they can say that you’re a terrible shipper or receiver, and then, there goes the business. They may leave more and more negative reviews and even comments as well on social media platforms.
Poor reviews means that you won't be seen as much, and then there you go, there’s business. A lot of customers might see this, and this can impact potential customers coming to you. If customers see this, they won’t want to choose you, and you’re just shooting yourself in the foot with this too.
How to tell if you are one
This is pretty easy to tell, based on reviews and social media interactions alone. If you have truckers that give you positive feedback, this shows that you’re a preferred shipper and receiving agent too. You might wonder how to become one. The best way is to have the trucks come in, and have them rate the business. Give them the best service that you can, and you’ll get good reviews. If you don't give them good business, they’re probably not going to rate you higher.
You want to make sure that you offer the best practices for these truckers. Have a good pathway so that they can get there, and optimize this for the truckers, so that it fits the needs of what they need. Remember, you want to make sure that the warehouse is optimized for truckers. Is the signage correct so that the drivers can see it and get an idea. Make the signing simple and concise so that they can navigate all of this effectively and easily.
You should make sure that you have the right questions answered, such as the entrance that’s there. you should make sure that you tell them where the bathrooms are, where any complimentary food is, and also, have people manning the phones when they call in. You should make sure that the whole way to get there is properly optimized. Otherwise, you’re setting yourself up so that you’re a bad shipper and a receiver too, and you’ll have issues with getting future truckers there to help.
