For a lot of people, packaging matters. Did you know that there was a recent study that looks at the different types of effects of this? While the study is over fifty pages, the methods that are used are important. Here, we’ll go over the most important part of this. Let’s first begin with the themes that are there. The biggest one is a study that shows there is a large relationship between the packaging, the cost of it, and the quality of an item. The survey actually showed that consumers are able to identify a retail environment for a product, along with the primary packaging that’s associated with her levels of quality.
Elements and Images
From this as well, they also found that the participants were able to notice the materials, dispensing mechanism, opacity, even the creativity of the design in order to identify these products. Plastic packaging that was clear and cheap looking burned a perceived image that the items were on the lower end. If you used metal, or even unique forms of design, this led to higher level types of products.
Images also played a part in this too. People saw images of products, and they assumed from this that they were on the higher end due to the high quality of the images. This of course, built on the idea that those that looked more professional were higher cost products.
Quality of Packaging Improves the Product Perception inside.
There is also an association between the packaging quality, and a better satisfaction with the cosmetics within.
Some people have admitted that choosing different products based on pleasing packaging was the way they went. They highlighted emotional connections between cosmetics, and the packaging that’s within them.
Packaging is a Silent salesman
What people don’t realize, is that through this study, that the packaging is ideally the salesman for most of this.
What that means is that they’re the ones providing the first impression, and also will get people to buy it.
Below are some of the key factors that we want to mention, especially since they played a part in the research overall:
Focus on the looks. The shape, the color, packaging, and the design will get one’s attention. Bright images make products stand out, and unusual wines are perfect for improving curiosity.
The touch and feel of an item is something that makes a huge difference. Make sure that you give your products texture and weight to give a feel for quality that’s inside.
Make them functional. You don’t want something that’s hard to open up. Packaging that’s convenient, and easy for you to do will always win. If you do utilize this without any sort of hassle, you’re also highly likely to buy this again.
You also might want to look at the messaging from the brand. The design is what gives the overall idea of the brand and the message within. For luxury packaging, the packaging does impact the brand, as this gives it a high quality and good message.
You also want to go green. In this day and age, you want to be better to the planet. Packaging that’s eco friendly is a huge deal. If you’re looking to improve the brand packaging, consider something that’s environmentally friendly. this is a huge point for a lot of shoppers.
Consider all of these factors, and you’ll see for yourself the difference this makes at the end of the day, and also the impact this has on your packaging overall.
